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Brand History

 
Slovenia is home to Sava, a home-grown brand which has over 85 years experience in the manufacturing of high-quality rubber products. Sava has grown steadily since its foundation and has consequently won a 35% share of the local car tire market; establishing itself as a Slovenian icon.

1997 saw Goodyear’s initial partial purchase of the Sava tire division, with a 100% ownership status achieved by 2004. Sava has become a member of the Goodyear family of brands and has seen growing sales success throughout Europe ever since; especially within the western European market. Milestones
1921
 
Vulkan – factory for rubber products is established in Kranj.
1931

The company in Kranj becomes a property of the Austrian company Semperit, and later of Continental.

1939 Continental took the control.
1946
 
Nationalization and change of the company's name into Sava Rubber Products Company
1948
 

Sava trade mark is introduced. The company starts to use the Sava brand name. Start of the serial production of automotive tires and tubes.

1956
 
Sava moved from city center to the current location.
1965
 
First tubeless and high speed tires are manufactured.
1967 License agreement with Semperit is concluded.
1972
 
The new Sava Semperit company starts its operations.
1974
 
Manufacturing of steel belt radial tires for passenger cars begins.
1985 Continental bought Semperit.
1994
 

New Sava logo.

1995 Sava and Goodyear Tire & Rubber Company enter into negotiations.
1997
 
The joint venture agreement is signed by the Sava company and the Goodyear corporation.
2000
 

New Sava brand logo.

2000
 
Sava Tires produces 5.5 million and sells 6.5 million tires.
2002 Goodyear increases its share from 60% to 80%.
2003
 
Opening of new Kranj distribution center.
2004 Goodyear becomes 100% owner of Sava tires.
2009
 

Rejuvenated Sava brand logo.